Cultivar measures participation, not just education.
Traditional financial education programs measure attendance or information delivered.
Cultivar measures whether families move into financial action. Cultivar is a culturally rooted platform that helps families build financial confidence - moving beyond transactional financial literacy to develop Financial Identity. Cultivar measures whether families move into financial action. Our work focuses on helping families build financial confidence and engage with long-term wealth tools.
Cultivar tracks three layers of outcomes
Reach
Participation in Cultivar activities.
Examples include:
• number of events hosted
• number of families reached
• number of students engaged
• number of communities involved
Behavior Change
Financial habits and confidence.
Examples include:
• savings goals created
• recurring savings habits started
• family financial conversations
• participation in savings challenges
Asset Participation
Engagement with long-term financial tools that help families build assets over time.
Examples include:
• 529 education savings accounts opened
• investment accounts opened
• child investment accounts activated (including Section 530A accounts)
• recurring contributions started
When applicable, Cultivar may also track participation in emerging child asset programs supported by public policy.
Activator Reporting Form
Coming Soon
